The Rolex GMT-Master II “Root Beer” in full Everose gold has become one of the hottest pieces in the luxury watch market—and prices are reflecting it. But what’s driving the surge? Let’s break down the key reasons behind the rising value of this striking timepiece.
Rarity and Limited Production
Rolex doesn’t release production numbers, but it’s well known that solid gold models are produced in significantly lower quantities than their stainless steel or two-tone counterparts. The full rose gold Root Beer (ref. 126715CHNR) is even less common, making it a trophy piece for collectors who want exclusivity. Scarcity always fuels price growth in the luxury market
Everose Gold: Rolex’s Signature Alloy
The use of Rolex’s proprietary 18k Everose gold sets this model apart. Unlike typical rose gold, Everose resists fading over time, retaining its rich, warm tone. This durability and beauty add intrinsic and perceived value. Collectors are willing to pay a premium for Rolex’s metallurgy and craftsmanship.
Aesthetic Appeal & Unique Color Combo
The black and brown bezel—reminiscent of the original Root Beer models from the 1960s—gives this watch a retro-cool charm while staying thoroughly modern. Paired with the Everose gold, the color scheme hits a sweet spot between boldness and class. It's a statement piece without being over-the-top, making it highly desirable across different style profiles.
Crossover Popularity: Collectors & New Buyers
This model doesn’t just appeal to longtime Rolex collectors. It has also captured the attention of younger luxury buyers and those transitioning from steel models to precious metals. With Rolex prices rising across the board, many see the full gold Root Beer as an investment piece that bridges everyday wear with aspirational luxury.
Discontinuation Rumors & Market Hype
Any whisper of potential discontinuation sends collectors into a frenzy. While Rolex hasn’t officially confirmed any plans to discontinue the full gold Root Beer, speculation alone can spike demand. And in the watch world, hype is half the game—especially when supply is tight.
Global Demand vs. Local Supply
With more collectors entering the market globally—especially from regions like the Middle East and Asia—demand for high-end models like the full rose gold Root Beer is booming. Meanwhile, supply remains constrained due to Rolex’s careful production control. This imbalance drives resale prices higher on the secondary market.
Final Thoughts
The Rolex GMT-Master II Root Beer in full rose gold isn’t just a beautiful watch—it’s a powerful symbol of status, rarity, and investment potential. As Rolex continues to dominate the luxury space, pieces like this are becoming harder to get and more expensive to buy. If you’ve been eyeing one, now might be the time to act—before the price climbs even higher.