When it comes to luxury watches, brands like Rolex, Audemars Piguet (AP), Patek Philippe, and Richard Mille are often at the forefront of investment discussions. However, not all models from these esteemed brands are equal in terms of investment potential. If you’re considering buying a watch as an investment, here are some key models and types to steer clear of.
Rolex
Non-Sport Models
While Rolex is renowned for its robust investment value, this primarily applies to its sport models. Watches such as the Submariner, Daytona, and GMT-Master II tend to appreciate significantly over time. In contrast, non-sport models like the Air-King and Cellini generally do not see the same level of demand or value increase.
Excessively Customized Watches
Customizing a Rolex with aftermarket modifications, such as diamond-studded bezels or non-factory dials, can drastically lower its resale value. Collectors typically prefer watches in their original, factory-issued condition.
Audemars Piguet (AP)
Non-Royal Oak Models
The Royal Oak and Royal Oak Offshore collections are the flagship lines that most collectors seek out. These models are known for their iconic design and limited production, driving up their value over time. On the other hand, collections like the Millenary or Jules Audemars often do not perform as well in the secondary market.
Limited Popularity Models
Even within popular collections, certain limited editions that do not gain traction with collectors can underperform. It’s essential to research specific models and understand their reception in the market before investing.
Patek Philippe
Lesser-Known Models
Patek Philippe is synonymous with high-value investments, especially models like the Nautilus and Aquanaut. However, lesser-known models, such as certain Calatrava and Gondolo watches, may not see the same appreciation. It's crucial to focus on iconic pieces that have a proven track record of value retention and growth.
Complicated Models with Limited Appeal
While Patek Philippe’s complications are marvels of horology, not all complicated watches have the same investment potential. Models with very specific or niche complications might not be as desirable to a broad audience, affecting their resale value.
Richard Mille
Entry-Level Models
Richard Mille watches are often seen as highly exclusive and expensive, making them appealing to investors. However, entry-level models, which are already at a high price point, may not appreciate as significantly as their more complex and limited counterparts.
Models Without Significant Innovations
Richard Mille is known for its innovative use of materials and technology. Watches that do not feature significant innovations or that are not associated with the brand’s most cutting-edge advancements may not attract the same level of collector interest.
Conclusion
Investing in luxury watches requires careful consideration and research. While brands like Rolex, Audemars Piguet, Patek Philippe, and Richard Mille offer many potential investment opportunities, it’s essential to focus on models with proven demand and limited production. Avoiding non-sport models, excessively customised pieces, and lesser-known or less popular models can help ensure your investment retains and potentially grows in value. Always seek advice from reputable dealers and stay informed about market trends to make the best investment decisions.