When it comes to watches, few names carry the same weight as Rolex. The brand is synonymous with prestige, precision, and timeless design. Today, it’s nearly impossible to scroll through social media or a red carpet gallery without spotting a Rolex on a celebrity wrist. But have you ever wondered who was the first celebrity to wear a Rolex—and which watch it was?
Let’s rewind to the golden age of Hollywood.
The First Celebrity to Wear a Rolex: Douglas Fairbanks
The first known celebrity to publicly wear a Rolex was Douglas Fairbanks, a legendary silent film actor and swashbuckling icon of the 1920s. Best known for his roles in The Mark of Zorro and Robin Hood, Fairbanks wasn’t just a movie star—he was a style icon. Often seen in sharp suits and tailored tuxedos, he embodied elegance, masculinity, and modern flair.
In the 1920s, Rolex was still relatively new to the scene, but it was already making waves for its innovation. Fairbanks was reportedly spotted wearing a Rolex Oyster, the world’s first waterproof wristwatch, which launched in 1926. His endorsement wasn’t part of a marketing campaign—it was organic, authentic, and helped Rolex quietly gain traction among the elite.
Why It Mattered
At the time, wristwatches were still seen as somewhat feminine or delicate, with pocket watches being the dominant choice for men. Seeing a masculine, athletic, and stylish star like Fairbanks wearing a Rolex wristwatch helped reshape public perception. It positioned Rolex not only as a tool of precision but also as a symbol of elegance and rugged sophistication.
Douglas Fairbanks’ quiet yet powerful endorsement paved the way for Rolex’s future relationships with icons like Paul Newman, Steve McQueen, and even James Bond. It marked the beginning of a now-unbreakable bond between Rolex and celebrity culture.
The Legacy Lives On
Today, Rolex is one of the most coveted brands among actors, athletes, musicians, and entrepreneurs. From Beyoncé to Brad Pitt, the tradition that started nearly a century ago with Douglas Fairbanks continues to shine.
It’s fascinating to think that the glittering relationship between Rolex and celebrity culture started not with a paid campaign or sponsorship—but simply with a man of taste, style, and influence choosing to wear a watch that would go on to change horological history.