Every year, Rolex enthusiasts eagerly anticipate the latest releases from the Swiss watchmaker, and 2025 is no exception. As Baselworld and Watches & Wonders approach, speculation is growing about what innovations, colorways, and design tweaks Rolex might introduce next. While Rolex keeps its developments tightly under wraps, analyzing past trends and industry insights allows us to make some informed predictions. Here’s what we might expect from Rolex in 2025.
1. A New Submariner Colorway
The Rolex Submariner remains one of the brand’s most iconic models, and new variations always attract attention. In recent years, Rolex has introduced vibrant colorways like the “Kermit” (green bezel with black dial) and the “Starbucks” (green bezel, black dial, and a slightly different hue). For 2025, we predict a fresh color combination—perhaps a return of the red Submariner bezel reminiscent of vintage designs, or a bold two-tone ceramic bezel similar to what we’ve seen on the GMT-Master II.
2. An Expansion of the Titanium Collection
With the introduction of the Yacht-Master 42 in RLX titanium, Rolex has signaled a growing interest in lightweight, durable materials. The success of this model could lead to further titanium releases. A titanium Submariner or Explorer would be a logical next step, catering to enthusiasts who prioritize both performance and a sleek, modern aesthetic.
3. An Updated Daytona With a New Dial Variation
The Rolex Daytona saw a refresh in 2023, but Rolex is known for gradually evolving its models rather than overhauling them entirely. A new dial variation—perhaps inspired by Paul Newman’s vintage models—could be in the works. Additionally, a full yellow gold Daytona with a meteorite dial might be introduced, continuing the brand’s use of exotic materials.
4. A GMT-Master II With a New Bezel Combination
Rolex has been playing with bezel color combinations in recent years, most notably with the return of the “Pepsi” and “Batman” models. The current bi-color Cerachrom bezels have been a hit, and 2025 might bring a new duo—perhaps a return of the “Coke” (black and red) or even something completely unexpected, like a brown and gold variant for a more vintage aesthetic.
5. A Revamped Milgauss or Its Retirement
The Milgauss has always been an outlier in the Rolex collection, with its distinctive lightning bolt hand and anti-magnetic properties. However, it has been largely unchanged for years. In 2025, Rolex could either revamp the Milgauss with a modern movement and a slimmer case—or retire it altogether, replacing it with a new model focused on innovation in anti-magnetic technology.
6. A Datejust With a Unique Dial Offering
The Datejust is a Rolex staple, and while it doesn’t always get radical changes, new dial textures and colors are frequently introduced. For 2025, we could see a new “palm” or “fluted” motif, perhaps in a striking color like emerald green or deep burgundy.
7. More Sustainability-Focused Materials
As the luxury watch industry moves toward more sustainable practices, Rolex could take steps to emphasize ethical sourcing and recycled materials. While Rolex has not explicitly stated plans to introduce recycled gold or platinum, a focus on environmentally conscious production might shape some of its 2025 offerings.
Final Thoughts
While Rolex never fails to surprise, these predictions are based on trends and patterns the brand has followed in the past. Whether it’s a fresh take on a classic model, a new material introduction, or a long-awaited revival of an old favorite, Rolex’s 2025 lineup will undoubtedly continue to set industry standards.
What do you hope to see from Rolex in 2025? Let us know in the comments!